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What is a Product Launch in Marketing?
Launching a product and maintaining attention on it is no easy task. Most strategies fail, and products often struggle to find their buyers. Alternatively, the initial hype fades quickly because the brand fails to meet audience expectations. Let’s take a closer look at how to prepare for sales and avoid the trap of being overlooked. A product launch refers to a series of activities aimed at attracting attention to a new product. This includes planning the launch, studying competitors, and executing marketing campaigns. Launches are primarily used by young companies and startups to create initial impressions about a product. To understand the importance of a launch, let's look at the risks. Launching a product without proper preparation can lead to: ▪️ Introducing a product to the market that isn’t needed. ▪️ Missing opportunities for growth and profit. ▪️ Falling behind competitors....
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